Programs › Baton Rouge, LA
Studies the social effects of media on health outcomes, including children's food intake tracked through a mobile app, and conducts research on sports communication.
Studies public relations and media history, with a long record of historical scholarship on strategic communication and the press.
Studies how message and individual factors shape interpretation and misunderstanding in interpersonal communication, and how people communicate about risk from extreme weather and climate events.
Studies how race, gender, and sexuality are portrayed in media and how gay men talk about PrEP, partnering with local clinics to improve HIV-prevention health messaging.
Studies journalism history and foreign correspondence, drawing on historical research and long experience as a reporter and public servant to examine how news covers the world.
Studies interracial communication, race and media representations, and racial social justice, with an applied, pedagogy-driven approach.
Studies advertising effectiveness and new media, including racial representation in Super Bowl ads, health and environmental warning labels, and consumer smart-device privacy concerns.
Analyzes crime and public culture, the politics of higher education, mental illness, addiction, and social movements through critical rhetorical and cultural studies of texts and archives.
Studies corporate social responsibility, branding, relationship management, and risk, crisis, and health communication, including network and experimental studies of social media CSR messaging.
Uses experiments to study dysfunctions in news and political discussion, such as game framing and weak accountability for dishonesty, and how media or media literacy could improve them.
Studies the psychological effects of entertainment media on well-being, including enjoyment and appreciation, morality and narrative engagement, and positive media psychology.
Studies gender and politics, examining how strategic political communication shapes the impressions voters form of women candidates and politicians.
Studies how communication and cognition in marriages and families help partners and parents navigate difficult transitions such as health crises, focusing on social support and conflict.
Analyzes the rhetoric of science, environmentalism, and food politics and the cultural traumas of consumption in the Anthropocene through rhetorical, discourse, and cultural studies lenses.
Studies how information shapes what US citizens learn about public affairs and how they use it in elections and policy opinions, using poll and panel survey designs.
Studies visual communication and visual persuasion in advertising, examining the cognitive and affective consumer mechanisms that drive engagement with ads and brands.
Examines how racial, gender, and sexual differences and disparities are communicated and naturalized in contemporary US culture using critical rhetoric, feminist critique, and queer studies.
Studies the psychological mechanisms underlying communication processes and their effects on attitudes and behavior, particularly in health, science, and risk communication.
Studies performance theory and posthuman, multispecies relations between humans and the material world through autoethnographic, performative writing and creative performance.
Studies the antecedents, structure, and consequences of Americans' political attitudes, especially perceptions of science and technology, using survey, experimental, and computational methods.
Studies how sports and social media shape individual and group identity, including media depictions of Black athletes, using both qualitative and quantitative methods.
Studies leadership in organizational and corporate communication and how AI shapes strategic communication and misinformation, using computational methods.
Studies the dynamics of personal relationships by modeling fluctuations in cognition, physiology, and verbal behavior during conflict and supportive conversations with advanced quantitative methods.
Studies digital advertising strategies and health decision-making, analyzing social media health campaigns and online health information with social network analysis and text mining.
Studies the use of information and communication technologies in the criminal justice system, such as social media evidence and body cameras, focusing on discrimination, privacy, and surveillance.
Studies how identity is constructed through digital media and artificial intelligence, focusing on AI literacy, misinformation, and AI in political and health communication.
Studies how augmented reality, virtual reality, and artificial intelligence shape how audiences process and respond to persuasive advertising and health messages.
Studies how digital infrastructure shapes US political behavior and how social media drive public opinion formation, combining computational methods with social media data.
Explores the narratives, rituals, and practices of Black communities in media and culture, linking reception, memory-making, and health through documentary and arts-based qualitative research.