Programs › Lubbock, TX
Studies the social impact of new and social media on groups such as children and older adults, plus advertising framing and persuasion, via content analysis and surveys.
Studies visual and nonverbal dimensions of news and politics, user engagement with media technologies, and normative theories of media and democracy.
Studies how source and message factors interact with audience cognition, with funded work on science, extreme weather, and water-scarcity communication for agricultural producers.
Studies media psychology in sports and entertainment media using psychophysiology, eye tracking, and continuous response measurement.
Studies comparative and international communication law, ethics, and new media policy, along with collective memory and postcolonial politics in Africa, France, and the US.
Studies digital rhetoric and literacy practices, feminist and queer rhetorics, soundwriting, and composition and technical communication pedagogy.
Studies cultural identity negotiation, intercultural relationships, and community mobilization for social justice through critical and feminist lenses, notably in Texas Latinx colonias.
Applies material rhetoric and embodiment to digital texts like videogames and social media, and studies ethics of content moderation through qualitative research.
Examines how communication shapes learning, relationships, and adaptation, including communication competence, instructional communication, and family business succession.
Studies the diffusion of innovations such as big data cyberinfrastructure and AI in scientific organizations, and the spread of health and pro-environmental behaviors.
Studies how citizens process political narratives and how problematic news consumption relates to political hostility, deliberation, and well-being.
Researches visual, political, and health communication and media and public policy, and writes widely on academic careers and higher education.
Examines how romantic relationships, digital intimacy, deception, and identity evolve in technology-saturated settings, integrating interpersonal and media effects theory.
Researches composition and rhetoric, new media, online writing instruction, and intercultural communication, with current work on generative AI and grant writing.
Studies organization-public relationship management in political, health, and consumer contexts, and strategic communication that promotes adolescent mental health.
Studies frames and stereotypes in media content, gender and sexuality in media, and how implicit biases shape media processing, using experiments among other methods.
Researches interpersonal and instructional communication, communication and religion, and public speaking and professional presentations.
Focuses on usability and eye-tracking research, including development of affordable and assistive eye-tracking hardware and software.
Studies international communication and U.S. Hispanic/Latinx media, including Spanish-language television history, language in media markets, and Hispanic health communication.
Studies affectionate communication in romantic relationships and its links to sexual satisfaction, mental and physical health, and underlying biological correlates.
Studies media management and economics, including ownership, radio market structure and programming, Spanish-language radio, media sales, and sports media.
Studies how individuals, organizations, media, and officials interact in risk and crisis communication around outbreaks, vaccines, terrorism, disasters, and climate change.
Examines how games and technologies come to signify racialized, gendered, and sexualized identities, through cultural critique and historical study of gaming culture.
Examines how people use traditional and social media to form and express opinions, applying spiral of silence theory online with quantitative methods.
Studies emergent citizenship practices such as political consumerism and digital political expression, and how they shape young citizens' political participation.
Researches rhetoric and political communication, with further interests in religion and classical pedagogy.
Studies organizational communication in high-reliability organizations, focusing on military and veteran identity, reintegration, and communication under risk.
Studies religious, feminist, and scientific rhetorics and deliberation, including evangelicalism and #MeToo, through rhetorical history and analysis.
Studies interpersonal and family communication, focusing on conflict and its impacts, including divorce, emotion work, and privacy in health disclosure.
Researches rhetoric and political communication, with a specialization in legal rhetoric.
Studies fan cultures, film, superheroes, and media and place, including screen tourism sites such as Hobbiton, through cultural and media-anthropological lenses.
Studies environmental, Indigenous, and feminist rhetorics of sensation and embodiment, focusing on public protests over environmental injustice in marginalized communities.
Studies how communication technologies shape intercultural collaboration in global technical communication, using activity theory, actor-network theory, observation, and interviews.
Studies the history of publishing through cultural and rhetorical theory, alongside usability, user experience, usable genres, and learning management systems as material rhetoric.
Studies design thinking, UX and usability, collaborative writing including in virtual reality, and AI user experience within technical communication pedagogy.
Studies writing in engineering disciplines, rhetorical genre studies, and rhetorics of science and medicine, including gender-inclusive research writing and informed consent.
Studies the reciprocal, dynamic effects of AI, social media, and media multitasking on health, well-being, and productivity using longitudinal, EMA, and machine learning methods.
Holds an assistant professorship in media and communication; the department profile provides no research description.
Studies digital journalism and communication on video-based platforms such as YouTube and Twitch, informed by industry experience in Korean broadcasting.
Examines the effects of advocacy messages and communication strategies on public health issues, drawing on prior nonprofit public relations work.
Examines rhetorics of health and medicine in transnational communication design on issues like menstruation, maternal nutrition, and abortion, using interviews and focus groups.
Studies visual and digital rhetoric and technical communication pedagogy, including critical text mining of emoji use in #BlackLivesMatter.
Applies computational and data science methods such as spatio-temporal data mining and GIS to environmental monitoring, disaster management, and social media.
Studies how people communicate with, trust, and respond to AI and robots, including health uses and misinformation, using experiments, surveys, and computational methods.
Studies the social and moral psychology of online interaction, including toxicity in gaming and computer-mediated communication, using lab, survey, and field experiments.
Studies international media flows, feminist activism and protest movements, and digital inequality, with a focus on Mexico and Latin American television.
Studies health and environmental risk communication, including secondary risk theory, diet-related messaging, climate anxiety, and virtual reality and emerging technology.
Studies the intersection of identity, culture, and politics in media in international contexts, using qualitative and quantitative social scientific methods.
Studies disability, accessibility, and UX research in learning experience design, focusing on belonging for disabled and nontraditional students in hybrid courses.
Studies how media narratives and visual primes about marginalized groups, such as Muslim women, shape public opinion, using qualitative, quantitative, and mixed methods.
Examines how people process and resist health messages online, including those from social media influencers and AI, using experiments and surveys.
Studies patient-provider communication, telehealth, and digital health interventions that shape health decisions, using surveys, experiments, and statistical modeling.