Faculty directory › Texas Tech University

Professor & Chairperson

Shannon Bichard

Texas Tech University · College of Media & Communication

Studies the social impact of new and social media on groups such as children and older adults, plus advertising framing and persuasion, via content analysis and surveys.研究新媒体与社交媒体对儿童、老年人等群体的社会影响,以及广告框架与说服,主要采用内容分析与问卷调查。

Research areas (as listed by the department)

Social mediaVisualEntertainmentChildren