Faculty directory › Michigan State University
Associate Professor of Communication Science
Ralf Schmälzle
Michigan State University · Department of Communication
Studies how the brain processes persuasive health and media messages, using fMRI, EEG, computational modeling, and VR/AI environments alongside behavioral experiments.研究大脑如何加工健康与媒介说服信息，结合fMRI、EEG、计算建模与VR/AI环境以及行为实验。
Research areas (as listed by the department)
Media Neuroscience: Motivational Response to MediaNeuroimaging of Health and Risk CommunicationVirtual Reality (AR/XR) and AI IntersectionNeurocognitive Foundations of Mass Communication CampaignsNeurocognitive Communication - Communication NeuroscienceMedia Psychology