Faculty directory › Michigan State University

Professor

Hairong Li

Michigan State University · Department of Advertising + Public Relations

Studies the uses, effects, and implications of digital technology, including interactive media, AI, and big data, in advertising and marketing communication.研究数字技术(包括互动媒介、AI与大数据)在广告与营销传播中的使用、效果与影响。

Research areas (as listed by the department)

Computational CommunicationGlobal and Multicultural CommunicationMedia Innovation, Design and Entrepreneurship