Faculty directory › Michigan State University
Studies the uses, effects, and implications of digital technology, including interactive media, AI, and big data, in advertising and marketing communication.研究数字技术(包括互动媒介、AI与大数据)在广告与营销传播中的使用、效果与影响。
Research areas (as listed by the department)
Computational CommunicationGlobal and Multicultural CommunicationMedia Innovation, Design and Entrepreneurship