Faculty directory › University of Illinois Urbana-Champaign
Studies how emotion, mood, and motivation shape responses to advertising, including health and risk ads, using EEG, self-report measures, and affective computational approaches.运用脑电（EEG）、自我报告与情感计算方法，研究情绪、心境与动机如何影响人们对广告（包括健康与风险广告）的反应。