Ewa Maslowska

Studies how personalization and communication design on digital platforms shape persuasion and disengagement, and how fake reviews mislead consumers, using experiments, eye tracking, and trace data.运用实验、眼动与数字痕迹数据，研究数字平台上的个性化与传播设计如何影响说服与脱离，以及虚假评论如何误导消费者。