Florida State University

Studies how people process media through embodied and motivated cognition, examining health perceptions, food choice, substance use, and vicarious trauma from mediated violence.

Studies how advertising strategies, including political advertising and advergames, affect Latino consumers and Hispanic marketing communication.

Evaluates and optimizes persuasive health messages to prevent substance use among young adults, drawing on media psychology and psychophysiological methods.

Studies eHealth and health informatics, online message tailoring, hypermedia learning, and the uses and effects of internet media.

Analyzes presidential rhetoric, the Black freedom movement, and mediated sport through rhetorical criticism and archival historiography.

Studies consumer behavior, branding, and cause-related and social marketing communication, including health messaging and new media.

Examines news, communication technology, internet governance, and media policy in South Asia and North America from a political economy perspective.

Studies crisis and risk communication, the credibility of AI-generated communication, and science communication.

Studies documentary history and production and environmental communication campaigns, linking media, environment, and consumer culture through scholarship and filmmaking.

Analyzes the political economy of media industries and production, media history, regulation, law, and policy in relation to democratic communication.

Studies internet and social media use, the digital divide, and how they relate to Big Five personality traits and well-being.

Examines how media can positively affect attitudes, behavior, and well-being, including intergroup attitudes, from a positive media psychology perspective.

Studies how emerging media technologies change engagement with entertainment and storytelling, including binge-watching and games, from a media psychology perspective.

Works on media writing and production, documentary storytelling, and public memory.

Studies verbal aggression, interracial communication, and how people develop relationships and cope with relational deterioration and loss.

Develops and tests entertainment-education and game-based health interventions through participatory, community-engaged, and mixed-methods design, including occupational health.

Studies public relations, nonprofit and fundraising communication, stakeholder relationship management, and social media strategy in organizational settings.

Studies how people navigate difficult health conversations with providers, family, friends, and partners, including talk about stigmatized conditions and eating disorders.

Studies how audiences interpret risk and crisis information, judge AI-generated crisis messages, and build resilience, including during extreme weather events.

Research interests span artificial intelligence, health communication, and human-computer interaction.

Examines how narrative and emotional messages shape beliefs and behaviors about stigmatized health and environmental issues such as menstrual health and climate justice.

Studies how digital spaces and emerging technologies shape public communication, understanding, and engagement with science, health, and environmental issues.

Studies how human and AI moral behaviors shape online community norms and develops AI-powered interventions to reduce online toxicity and harms.