Faculty directory › University of Wisconsin–Madison
Associate Professor
Sijia Yang
University of Wisconsin–Madison · School of Journalism and Mass Communication
Studies message effects and persuasion in digital health and science communication using experiments, multimodal content analysis, causal machine learning, and persuasive AI.运用实验、多模态内容分析、因果机器学习与说服性人工智能，研究数字健康与科学传播中的信息效果与说服。
Research areas (as listed by the department)
Message effects and persuasionhealth communicationcomputational communication sciencepersuasive AIcommunication of moralitycommunication-based interventions