Faculty directory › Washington State University
Associate Professor / Assistant Chair of Strategic Communication / Graduate Faculty
Yoon-Joo Lee
Washington State University · Edward R. Murrow College of Communication
Studies how consumers make sense of social issue, CSR, and mental health advertising and public service announcements, and race and ethnicity issues in health communication.研究消费者如何理解社会议题广告、企业社会责任广告、心理健康广告与公益广告，以及健康传播中的种族与族裔问题。
Research areas (as listed by the department)
Social issue advertisingPurpose-driven communicationCorporate social responsibility (CSR) advertisingMental health advertising