Yen-I Lee

Studies how emotional appeals, visuals, and narratives in health crisis, risk, and public relations messages are processed, using eye-tracking, EDA, heart rate, and facial EMG.运用眼动、皮肤电、心率与面部肌电等生理指标，研究健康危机、风险与公关信息中的情绪诉求、视觉与叙事如何被受众加工。