Faculty directory › University of Wisconsin–Milwaukee

Professor

Xiaoxia Cao

University of Wisconsin–Milwaukee · Department of Communication

Studies persuasion and media effects in health, political, and charitable appeals, including message framing and stigmatizing campaigns, using online experiments.研究健康、政治与慈善诉求中的说服与媒介效果,包括信息框架和污名化宣传,并采用在线实验方法。

Research areas (as listed by the department)

PersuasionMedia effectsMedia psychologyStrategic communicationHealth communicationPolitical communication