Faculty directory › University of Utah
Studies how persuasive strategic communication, including AI-generated content, virtual influencers, and brand advocacy, shapes trust, attitudes, and behavior, drawing on consumer psychology.借鉴消费者心理学，研究AI生成内容、虚拟网红与品牌倡导等说服性战略传播如何影响信任、态度与行为。
Research areas (as listed by the department)
PersuasionArtificial intelligence (AI) and emerging technologiesSocial responsibilityTrust in strategic communicationConsumer psychologyAI-generated content and virtual influencersBrand and organizational advocacy