Faculty directory › University of Texas at Austin
Director, Professor
Matthew Eastin
University of Texas at Austin · Stan Richards School of Advertising and Public Relations
Studies consumer behavior and information processing from a social cognitive view, including technology adoption, privacy, virtual reality, and AI engagement.从社会认知视角研究消费者行为与信息处理，包括技术采纳、隐私、虚拟现实与AI使用。