Faculty directory › University of Texas at Austin
John A. Beck Centennial Professor
Gary Wilcox
University of Texas at Austin · Stan Richards School of Advertising and Public Relations
Studies alcohol advertising effects, branding, and social media marketing, using unstructured data analysis and marketing mix modeling.运用非结构化数据分析与营销组合建模，研究酒类广告效果、品牌与社交媒体营销。