Faculty directory › University of North Carolina at Chapel Hill
Associate Professor
Lightning Czabovsky
University of North Carolina at Chapel Hill · Hussman School of Journalism and Media
Examines PR, advertising, and strategic communication measurement, focusing on audience segmentation and niche audiences in a fragmented media environment.研究公关、广告与战略传播的效果测量，关注碎片化媒介环境中的受众细分与小众受众。
Research areas (as listed by the department)
advertisingaudience segmentation