Faculty directory › University of North Carolina at Chapel Hill
Associate Professor / Director, Ph.D. program / Director, M.A. Theory and Research program
Lee McGuigan
University of North Carolina at Chapel Hill · Hussman School of Journalism and Media
Studies the history and political economy of advertising and adtech, tracing how efforts to predict consumer behavior and sell audience attention fueled data-driven surveillance.研究广告与广告技术的历史及政治经济学，追溯预测消费者行为、售卖受众注意力的努力如何推动数据驱动的监控。