Faculty directory › University of Massachusetts Amherst

Professor

Emily E. West

University of Massachusetts Amherst · Department of Communication

Studies promotional culture, branding, and platforms in the digital economy, including how Amazon normalized monopoly, through critical cultural and audience analysis.通过批判文化与受众分析,研究数字经济中的促销文化、品牌与平台,包括亚马逊如何使垄断常态化。

Research areas (as listed by the department)

Promotion, Technology, and CultureAudiences, Users, and ConsumersMedia and Nationalism