Faculty directory › University of California, Santa Barbara
Distinguished Professor, Arthur N. Rupe Endowed Professor in the Social Effects of Mass Communication, Affliate in the Technology Management Department
Ronald E. Rice
University of California, Santa Barbara · Department of Communication
Studies the social uses and effects of new media, organizational communication, environmental and public communication campaigns, and social networks, including bibliometric methods.研究新媒体的社会使用与影响、组织传播、环境与公共传播运动以及社会网络，并运用文献计量方法。
Research areas (as listed by the department)
Computer-Mediated CommunicationEnvironmental/science communicationInnovationNetworksTechnology in OrganizationsMedia and Digital CommunicationOrganizational & Group Communication