Faculty directory › University of California, Santa Barbara

Associate Professor

Jiaying Liu

University of California, Santa Barbara · Department of Communication

Studies health message effects and risky health decisions such as youth vaping, using surveys, online and eye-tracking experiments, computational text analysis, and neuroimaging.研究健康信息效果与青少年电子烟等风险健康决策,结合全国性调查、在线与眼动实验、计算文本分析和神经影像方法。

Research areas (as listed by the department)

Computer-Mediated CommunicationHealth & WellnessHealth CommunicationMedia EffectsMedia PsychologyPersuasion & Social InfluencePersuasionSocial Media