Faculty directory › University of California, Davis

Professor

Jaeho Cho

University of California, Davis · Department of Communication

Studies how campaign media, news use, and everyday political discussion shape citizens' political understanding and decisions, drawing on information-processing concepts such as priming.研究竞选媒体、新闻使用和日常政治讨论如何影响公民的政治理解与决策,借鉴启动效应等信息加工概念。

Research areas (as listed by the department)

Media Uses, Processes & EffectsPolitical Communication