Faculty directory › University of Tennessee, Knoxville
Assistant Professor
Sitan “Stan” Li
University of Tennessee, Knoxville · Tombras School of Advertising and Public Relations
Studies consumer responses to advertising on emerging platforms, including virtual influencers, mixed reality, sonic branding, streaming services, and product placement.研究消费者对新兴平台广告的反应，包括虚拟网红、混合现实、声音品牌、流媒体服务与植入式广告。
Research areas (as listed by the department)
Social mediaVirtual influencersSonic brandingStreaming servicesProduct placement