Faculty directory › University of Tennessee, Knoxville

Associate Professor, DeForrest Jackson Professor, and Graduate Program Coordinator for the Tombras School of Advertising and Public Relations

Sifan Xu

University of Tennessee, Knoxville · Tombras School of Advertising and Public Relations

Studies community-based crisis and risk communication and how social identities shape organization-public relationships, using qualitative and quantitative methods.研究社区层面的危机与风险传播,以及社会身份如何影响组织—公众关系,采用质性与定量方法。

Research areas (as listed by the department)

Social identities and organization-public relationshipsCommunity-based crisis communicationRisk communication