Faculty directory › University of Tennessee, Knoxville

Assistant Professor

Sieun Ha

University of Tennessee, Knoxville · Tombras School of Advertising and Public Relations

Studies consumer information processing, ad clutter and message competition, and policy frameworks for digital advertising, using qualitative and quantitative methods.研究消费者信息处理、广告拥挤与信息竞争以及数字广告的政策框架,采用质性与定量方法。

Research areas (as listed by the department)

Information processingMessage competitionDigital advertisingAdvertising policy