Faculty directory › University of Tennessee, Knoxville
Assistant Professor
Kyeongwon Kwon
University of Tennessee, Knoxville · Tombras School of Advertising and Public Relations
Studies how brands can use pro-environmental and socially responsible advertising, social marketing, and media effects on health and prosocial consumer behavior.研究品牌如何开展环保与社会责任广告、社会营销，以及媒介对健康和亲社会消费行为的影响。
Research areas (as listed by the department)
Sustainability advertisingSocial marketingMedia effects on healthProsocial consumer behaviorDigital brand communication