Faculty directory › University of Tennessee, Knoxville
Professor and Director, School of Journalism and Media
Amy Jo Coffey
University of Tennessee, Knoxville · School of Journalism and Media
Studies media management and economics, including media markets, ownership, strategic competition, linguistic market segmentation, and audience analytics and measurement.研究媒介管理与经济，包括媒介市场、所有权、战略竞争、语言市场细分以及受众分析与测量。
Research areas (as listed by the department)
Media management and economicsMedia markets and ownership, strategic competitionAudience behavior and preferencesMedia/audience analyticsNewsroom representation