Faculty directory › Syracuse University

Professor, Public Relations; Chair, Communications

Joon Soo Lim

Syracuse University · S.I. Newhouse School of Public Communications

Studies CSR and corporate social advocacy communication, authenticity, and ethical issues in campaigns that use social media and AI, from fake news to brand safety and health risks.研究企业社会责任与企业社会倡导传播、真实性,以及利用社交媒体和人工智能的传播活动中的伦理问题,涵盖假新闻、品牌安全与健康风险。

Research areas (as listed by the department)

Artificial Intelligence and Public RelationsCorporate Social Advocacy CampaignsCorporate Social Responsibility CampaignsCrisis CommunicationsSocial Media and Public Relations