Assistant Professor, Advertising

Faren Karimkhan

Syracuse University · S.I. Newhouse School of Public Communications

Studies social media influencer marketing, how influencer source factors shape consumer attitudes in fashion, and multicultural marketing among ethnic consumers.研究社交媒体网红营销、网红来源因素如何影响时尚消费者的态度与行为意图，以及面向少数族裔消费者的多元文化营销。