Faculty directory › University of South Carolina
Associate Professor
Taylor Wen
University of South Carolina · School of Journalism and Mass Communications
Studies emotions in advertising, marketing, and health messages, measuring consumer responses with experiments and psychophysiological tools such as eye-tracking and fMRI.研究广告、营销与健康信息中的情绪，通过实验及眼动追踪、fMRI等心理生理工具测量消费者反应。
Research areas (as listed by the department)
consumer psychologymedia effectsmarketing, health and risk communicationsemotions in advertisingpsychophysiological measurement (eye-tracking, fMRI)