Faculty directory › University of South Carolina
Professor; Social Media Insights Lab Director
Jameson L. Hayes
University of South Carolina · School of Journalism and Mass Communications
Studies consumer-brand relationships and consumer engagement in advertising and social media, using data science.运用数据科学，研究广告和社交媒体中的消费者—品牌关系与消费者参与。
Research areas (as listed by the department)
consumer-brand relationshipsconsumer engagementdata science in advertisingsocial media