Faculty directory › Purdue University
Studies how consumers cope with persuasion in AI-driven advertising, dark patterns in data consent, health messaging, and advertising and privacy regulation.研究消费者如何应对说服尝试，涉及AI驱动广告、数据同意中的暗黑模式、健康讯息以及广告与隐私规制。
Research areas (as listed by the department)
Consumer decision making in healthBranding strategyMarketing communication effects and processesDigital marketing communicationPro-consumer issues in marketing/health communication