Faculty directory › Pennsylvania State University
Associate Professor
Jiyoung Cha
Pennsylvania State University · Donald P. Bellisario College of Communications
Studies media management and platform business, including how audiences adopt technologies, choose streaming content, and respond to AI recommendation algorithms and companions.研究媒介管理与平台商业，包括受众如何采纳新技术、选择流媒体内容，以及如何回应AI推荐算法与AI陪伴。
Research areas (as listed by the department)
Media Management and EntrepreneurshipMedia IndustriesManagerial Aspects of Artificial IntelligencePlatform BusinessMedia Consumer BehaviorCommunication TechnologySocial Media and AI-Powered Social ChatbotsAI-Powered Recommendation Algorithms