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Associate Professor ; Donald P. Bellisario Career Advancement Professor

Heather Shoenberger

Pennsylvania State University · Donald P. Bellisario College of Communications

Studies how perceived authenticity shapes digital advertising effectiveness, consumer attitudes, and health outcomes amid digitally manipulated and misleading media content.研究在数字化修饰与误导性媒介内容盛行的环境下,感知真实性如何影响数字广告效果、消费者态度与健康结果。

Research areas (as listed by the department)

AdvertisingAuthenticity and Persuasive CommunicationEmerging TechnologyConsumer Behavior in Reaction to MediaHealth Communication