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Donald P. Bellisario Professor of Advertising

Fuyuan Shen

Pennsylvania State University · Donald P. Bellisario College of Communications

Studies how ads, message frames, emotions, and narratives affect information processing, attitudes, and risk perceptions, using experiments and surveys.运用实验与调查方法,研究广告、信息框架、情绪与叙事如何影响信息加工、态度与风险感知。

Research areas (as listed by the department)

AdvertisingHealth CommunicationPolitical Communication