Faculty directory › University of Oregon
Assistant Professor of Advertising
Saima Kazmi
University of Oregon · School of Journalism and Communication
Studies consumer psychology in green advertising and how organizations communicate sustainability initiatives and climate activism.研究绿色广告中的消费者心理，以及组织如何传播其可持续发展举措与气候行动。
Research areas (as listed by the department)
consumer psychology and behaviorpersuasion theorysustainabilityconsumer decision makingsocially responsible advertising