Faculty directory › University of Oregon
Assistant Professor of Advertising and Brand Responsibility
Hayoung Sally Lim
University of Oregon · School of Journalism and Communication
Studies AI in advertising, brand crisis communication, and corporate social advocacy, including social media content analysis of consumer reactions.研究广告中的人工智能、品牌危机传播与企业社会倡导，包括对消费者反应的社交媒体内容分析。
Research areas (as listed by the department)
AI in advertisingResponsible AI communicationConsumer ResearchCorporate Social Communication (CSR/CSA/CRM/Brand Activism)Brand Crisis Communication