Faculty directory › University of Oregon
Assistant Professor of Advertising
Daniel Zweifach
University of Oregon · School of Journalism and Communication
Studies advertising and transmedia storytelling in film and TV, social media marketing of global entertainment franchises, fan cultures, representation, and AI.研究影视领域的广告与跨媒体叙事、全球娱乐品牌的社交媒体营销、粉丝文化、广告中的再现与企业社会责任以及人工智能对广告的影响。
Research areas (as listed by the department)
Advertising & Emerging TechnologiesTransmedia StorytellingDigital & Social Media Marketing StrategiesFilm & Media AdvertisingDiversity & Representation in AdvertisingCorporate Social ResponsibilityFan CulturesAI