Faculty directory › University of Oklahoma
Professor, Director of Graduate Studies
Doyle Yoon
University of Oklahoma · Gaylord College of Journalism and Mass Communication
Studies brand experience and digital advertising effects, including VR ads and YouTube pre-roll attention, using surveys and eye-tracking.研究品牌体验与数字广告效果，包括VR广告与YouTube贴片广告注意力，采用调查与眼动追踪。