Faculty directory › Ohio University
Associate Professor, Media Arts & Studies; Director, Social Media Analytics Research Team (SMART) Lab
Laeeq Khan
Ohio University · School of Media Arts and Studies
Studies audience engagement, content virality, and brand strategy on digital platforms, health and crisis messaging, and ethical AI adoption, using social media analytics.运用社交媒体数据分析，研究数字平台上的受众参与、内容病毒式传播与品牌策略、健康与危机信息传播以及AI的伦理采用。
Research areas (as listed by the department)
Digital Audience Analytics & Brand StrategyAI-Driven Communication, Ethics, and PRStrategic Health and Crisis CommunicationGlobal Media, Culture, and Identity