Faculty directory › University of Minnesota, Twin Cities
Professor & Associate Dean for Research & Graduate Programs, CLA
Jisu Huh
University of Minnesota, Twin Cities · Hubbard School of Journalism and Mass Communication
Studies advertising effects and its role in society, including computational and AI advertising, influencer marketing, consumer trust, and DTC pharmaceutical advertising.研究广告的效果及其社会角色，包括计算广告与AI广告、网红营销、消费者信任以及直接面向消费者的药品广告。
Research areas (as listed by the department)
Data-driven computational advertising research / AI advertisingInteractive/digital/social media advertisingDTC pharmaceutical and medical device advertisingAdvertising effectsTrust and skepticism of advertising