Faculty directory › University of Minnesota, Twin Cities
Associate Professor, Mithun Program Fellow in Advertising
Claire M. Segijn
University of Minnesota, Twin Cities · Hubbard School of Journalism and Mass Communication
Studies intended and unintended effects of digital advertising, including media multitasking, synced and personalized ads, privacy concerns, and visual attention measured through eye tracking.研究数字广告的预期与非预期效果，包括媒体多任务、同步与个性化广告、隐私担忧，以及借助眼动追踪测量的视觉注意。
Research areas (as listed by the department)
Privacy concerns and ethical ramifications related to data-driven advertisingPersonalized advertisingVisual attention/eye trackingMedia MultitaskingAdvertising effectsOnline surveillance (advertising)Conversation-related advertising