Qingru Xu

Studies athlete and influencer self-branding and social media self-presentation, comparing Chinese and US sport audiences and examining how branding cues shape trust and authenticity.研究运动员与网红的自我品牌塑造及社交媒体自我呈现，比较中美体育受众，并探讨品牌线索如何影响信任与真实性感知。