Faculty directory › University of Kentucky
Associate Professor
Jihye Kim
University of Kentucky · Department of Integrated Strategic Communication
Studies cause-related marketing, CSR, and digital consumer engagement, including virtual influencers, ChatGPT adoption, and Korean media-driven tourism.研究善因营销、企业社会责任与数字消费者参与，包括虚拟网红、ChatGPT采纳及韩国媒介驱动的旅游。
Research areas (as listed by the department)
Practical ImplicationCorporate Social ResponsibilityCause Related MarketingSocial ResponsibilityPlace AttachmentConsumer PerceptionPsychological Well-BeingConsumer Intention