Faculty directory › University of Kentucky

Associate Professor

Alyssa Eckman

University of Kentucky · Department of Integrated Strategic Communication

Studies the boundary between journalism and advertising, using ethnographic case studies of organizational conflict over advertorials in news organizations.研究新闻与广告之间的边界,以民族志个案研究考察新闻机构中围绕“软文广告”产生的组织冲突。

Research areas (as listed by the department)

Case StudyoppositionalJournalist