Faculty directory › Indiana University Bloomington
Studies human-AI interaction and AI-mediated communication in advertising, examining responses to generative AI and LLMs with experimental and computational methods.研究广告中的人机交互与人工智能中介传播,以实验与计算方法考察人们对生成式AI与大语言模型的反应。
Research areas (as listed by the department)
AdvertisingHuman-AI InteractionComputational CommunicationConsumer Behavior