Faculty directory › University of Georgia
Associate Professor, Advertising & Public Relations
Nathaniel J. Evans
University of Georgia · Grady College of Journalism and Mass Communication
Extends persuasion and information-processing theories to how consumers recognize covert advertising such as native ads, influencer ads, and advergames, with regulatory implications.将说服与信息处理理论拓展到消费者如何识别原生广告、网红广告、广告游戏等隐性广告，并探讨其监管意义。