Faculty directory › University of Georgia
Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor, Advertising & Public Relations
Jooyoung Kim
University of Georgia · Grady College of Journalism and Mass Communication
Studies advertising and branding in digitally networked, AI-driven environments, developing the Connectism framework linking individual user experience to collective brand experience.研究数字网络化与AI驱动环境中的广告与品牌，提出“连接主义”框架，将个体用户体验与集体品牌体验相连。