Faculty directory › University of Georgia
Jim Kennedy New Media Professor; Professor, Advertising, Advertising & Public Relations
Hye Jin Yoon
University of Georgia · Grady College of Journalism and Mass Communication
Studies humor effects and schema incongruity processing in advertising, plus health, environmental, and digital advertising, also using network and sentiment analysis.研究广告中的幽默效果与图式不一致加工，以及健康、环境与数字广告，并运用网络分析与情感分析。