Faculty directory › University of Florida
Assistant Professor - Department of Advertising
Yuan Sun
University of Florida · College of Journalism and Communications
Studies how AI reshapes advertising and human-technology interaction, focusing on how people calibrate trust in conversational and agentic AI.研究人工智能如何重塑广告与人机互动，关注人们如何校准对对话式与智能体AI的信任。
Research areas (as listed by the department)
AdvertisingAI and Emerging TechnologyHuman-Computer InteractionMedia PsychologyStrategic Communication