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Assistant Professor - Department of Advertising

Won-Ki Moon

University of Florida · College of Journalism and Communications

Studies how people and institutions judge the trustworthiness and legitimacy of AI and algorithmic communication, including responsible AI and AI-driven advertising.研究个人与机构如何评判人工智能与算法传播的可信度和正当性,包括负责任AI与AI驱动的广告。

Research areas (as listed by the department)

AI and Emerging TechnologyMedia PsychologyScience CommunicationSocial MediaStrategic CommunicationTrust in Media